Well, that was my opinion up until about a month or two ago. Prior to this epiphany, I understood how Twitter, Facebook, LinkedIn, etc. could be useful on both a professional and personal level… but I really wasn’t on the blog bandwagon. Why would someone want to read about my life, and take the time to read my take on things? Don’t they have their own things to worry about? Don’t get me wrong, I have always loved the online marketing world, but I just didn’t get it.
Fast forward to the present, and here I sit at Risdall, witnessing the collaborative nature between SEO, sponsored search, social media and PR everyday. It was only after I began to see how all of these elements come together in blogs that I began to be a believer in blogs.
I came to see that blogging is so much more than just writing about oneself or “eavesdropping” in on someone else’s life. Blogging is about helping people through shared experiences and opinions. It’s about sharing advice and allowing others to learn from your mistakes and negative experiences. From an SEO perspective, it’s also about linking. The more links a site has from high trafficked blogs, the higher its organic rankings will be. As you can see, blogging has a little something for everybody.
Don’t expect me to start my own personal blog soon, I’m still not convinced I have enough things to talk about, but through the wide online marketing lens I have come to understand and respect the blogging world.