Do you like Elvis? I sure do. My favorite Elvis song is, Viva Las Vegas! I bet you’ve heard it: “Bright lights, city gonna set my soul, gonna set my soul on fire!” The other day, when I heard the distinctive opening riff to Viva Las Vegas while watching TV, I felt a nice wave of anticipation. But, to my surprise, the commercial sponsor changed the lyrics. At first it confused me. I wondered, “What happened to ‘Bright lights, city…’?” Next thing I knew, the dudes in the commercial were lustily breaking into a refrain of, “Viva Viagra!”
I object to this. Not because I think the King would disapprove of his song being used to promote an ED product—I bet he’d be all for it. Not because I got a beef with Viagra. I object because I fear this will teach the wrong lyrics to a whole generation. Is that so bad? I’ll have to weigh having my favorite song ruined against some possible good outcome. For instance, maybe some time when I need a laugh, I’ll be lucky enough to be somewhere there’s a seven-year-old kid who gets the spontaneous urge to belt out “Viva Viagra!” and mortify his mom—or double mortify his dad.