Self-titled ‘Blockheads’ all over the world once again have a reason to get out of bed in the morning. The New Kids on the Block (NKOTB) are back. Whether this news makes you begin furiously digging out your NKOTB pillowcase or has you going ‘New Kids on the Block……who?’ – take a look at the marketing push behind the boys:
-Full Blown Tour (with a good chance of selling out)
-Full Media Push (Including Advertising, social media and SEO)
-Even a VH1 behind the music special
I tuned in to the VH1 special last night, and I couldn’t turn away. I was so ashamed that I didn’t remember that Jordan and Jonathan were brothers, and I felt compelled to re-learn everything about them. I was extremely young when NKOTB were big (lower single-digits), but I still had a poster and a soft-spot for their dance moves. It seems that other fans didn’t forget either. The special broadcasted the first 3 songs from their first, sold-out show of their reunion tour in their hometown of Boston. By the third song, the boys has shaken off their nerves, and were getting into it. The old choreography had me dancing in the hall, but what was amazing was the hardcore NKOTB fans that apparently had been foaming at the mouth for 15 years waiting for this tour. Fans flew in from all over the world, and I have a feeling that this is one reunion tour that will not flop.
Oh, and I love the newest single from the boys, aptly titled ‘\'Single.\'.’
Will the marketing work? Or will the Boys come off as 30-somethings doing corny boy-band pop? …
Oh, and Jonathan is my favorite. He’s dreamy.