Last Thursday night, a friend noticed something different in his Google SERP. Next to each organic search result, there was an up arrow to ‘promote’ the search result, an X to ‘remove’ the search result, and at the end of each description, there was a place to leave a comment about the search result. So I went to Google.com, performed a random search, and saw the same thing. We then realized that SearchWiki was finally out of beta testing and live.
This is part of Google’s mission to make search as personalized as possible. for this only shows when you’re signed into your gmail, or other Google account. According to the Google Blog, this only affects your personalized search results, thus, ‘making search your own.’
Many people have been blogging and tweeting about what effect this will have on the SEO industry. Here are my two cents: the goal of SEO is to position your relevant and quality content among the top search results through optimization efforts. With people able to promote or remove your listing based on relevance, the goal doesn’t change. Good websites will be rewarded with high rankings among people, and hopefully people will write plenty of positive comments for all to see. This should only make SEO’ers become better at their job.
What are your thoughts on the SearchWiki? Have you used it; left any comments; removed a listing? Why?