• Proud to say that US Bank is a partner of Risdall Marketing Group #adaptordie #
• Integrating social media and how to use it #adaptordie seminar today. Speakers include: @jaredroy @cydneyw and @hjomats #
• Integrating Social Media into your marketing plan: Over 100 attendees at the Risdall Seminar Series #adaptordie (via @deangannon) #
• Conversations are happening about your brand whether you are there or not #adaptordie #
• RT @chrisrisdall: RT @cydneyw ROI= Return on Ignoring via @jaredroy #adaptordie #
• Anyone that tells you they can’t tell you the ROI on a social media campaign/effort, don’t hire them. #
• Everyone at your company is your brand and your customer service. #adaptordie #
• RT @chrisrisdall: don’t just do “social media stuff” make sure your strategy is in place via @jaredroy #adaptordie #
• RT @scotterob: Socialmention.com for ugc monitoring #adaptordie #
• RT @wtongen: What is your ROI? The ‘return on ignoring” conversations about your product, services, or brand. @jaedroy #adaptordie #
• Up right now is @scotterob talking about Health Care 2.0 #adaptordie #
• Brand Penetration – Healthy people don’t think about health care – #adaptordie #
• Up next is @cydneyw and @hjomats presenting the @go_girls case study #adaptordie #
• The @go_girls strategy: Make an old idea fresh! #adaptordie #
• the other strategies for @go_girls include: Building BUZZ, Humanizing the brand, and INTEGRATING the message #adaptordie #
• Top 10 traffic sources for @go_girls include Facebook and Twitter. #adaptordie #
• Key learnings from @Go_Girls Case Study: never underestimate the power of Word of Mouth, Pay attention to the “little guy” #adaptordie #
• Leverage what you’ve got, Utilize the discussion (The good and the bad), find golden nuggets, have fun & be flexible #adaptordie #

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• Happy Birthday, Digital Advertising! http://ow.ly/wWcI #

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Sometimes you may want to use a text/html module to display login and register links to unathenticated users. This is actually quite easy using the standard text/html module, with token replacement turned on.

1. Start by adding a new text/html module to your page.
2. In the module settings, change the display to “Unauthenticated Users”.
3. In the module settings, check the box for “Replace Tokens” at the bottom of the form, click update.
4. Select Edit Text (or Edit Content) and switch to the source (HTML) view. Paste in the code below:

   <p>To view this section, you must be a registered member of this site.</p>
   <a href=”[Tab:FullUrl]?returnurl=[Tab:FullUrl]&amp;ctl=login”>Login</a>
   <a href=”[Tab:FullUrl]?returnurl=[Tab:FullUrl]&amp;ctl=register”>Register Now</a>

5. Click update.

The important parts to these links are the current tab url token [Tab:FullUrl] and specifying the ctl parameter. The former builds the link and tells the register/login forms where to redirect after submission. The latter loads the page with only the appropriate control, stripping out all other modules that would normally be on the page. This snippet can be used on any page on your site, since it’s dynamically grabbing the page/tab URL.

These are just some of the users for the token replacement engine in the text/html module, which can turn a normally static module into something a little more dynamic.

Here are some more tokens that can be utilized:

We all reach a point at work where we have time on our hands. Sometimes it’s just a couple of hours. Sometimes it may be longer. Either way, working or not, you’re still on the clock – and the payroll. Things like Twitter, Facebook, YouTube, Flickr and other social media portals give us plenty of ways to fill time, but they don’t necessarily fill the company coffers.

It’s vital to remain productive even (and especially) when things get a bit slow. You may think you have no work to do, but you’re wrong. What you have is a perfect opportunity to work on coming up with new ideas.

Down time is the perfect time to catch up on your business periodicals and check up on what the competition is doing. Take a look at industry web sites. You’re almost guaranteed to find something you can put to use for your clients. Look at your own website. Does it still accurately represent your brand? Just like anything else that doesn’t get regular attention, web sites can quickly gather dust.

Try on a new hat and change your mind-set. If you’re in management, grab a fedora from the creative department and think about new ad ideas for your clients. Conversely, if you’re a writer, art director or some other type of “creative” person, put a ten-gallon account executive hat or public relations’ Stetson on your creative mind and try to come up with fresh ways to prospect for new clients and expand your current accounts. 

The point is there’s no such thing as free time at work. Find productive ways to keep yourself occupied and you’ll probably find you keep your job, as well.  

• Adolescents and Digital Advertising (video) http://ow.ly/wHn1 #

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• @AdPlusVerb Glad you noticed! #
• @scott_bush We actually don’t mind his shenanigans #

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• Please help us out and take this quick survey on movies today: http://tinyurl.com/yl2j8jz We would greatly appreciate your insights! #

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• New Verizon Ads Take Direct Aim at IPhone, but What Are They Selling? http://ow.ly/vrT9 #
• @allisonjanney Ya, I was captivated by it at first and then at the end I was like “Meh” ^KA #

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• RT @RMPR: Common mistakes: That vs. who vs. whom – http://bit.ly/27ieCP #

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• RT @RMPR: LinkedIn Hits 50 Million Milestone – http://bit.ly/iVWZO #
• RT @RMPR: 4 ways to see your brand the way your customers view it – http://bit.ly/2sTfzY #
• 8 Ways Restaurants Can Use Facebook Pages (and Not Fail Like Burger King) http://bit.ly/2YIdc2 #

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