While some shoppers may be lining up at JCPenney stores this Friday at 4 a.m., this holiday season retailers are lining up to entice shoppers — online.
There already have been many pre-Black Friday deals this month to get shoppers in the buying mood. Tweets are being sent, Facebook pages are being updated to encourage interactivity, and the latest commercials are showing up on YouTube sites right away. In addition, many retailers are posting their Black Friday ads online to provide consumers a sneak peek of the deals that await — marking a shift from the tradition of not being able to see Black Friday ads until the actual day.
While all of this is resulting in relentless attention to price, Target still is focusing on its reputation. The retailer is promoting its speediness, service and relaxed return policy to give itself an edge with customers.
By using the Internet, retailers are engaging with consumers even more and providing them the choice to shop any way that they want to as well as plan out their Black Friday visits. Whether retailers focus on price or reputation, in the end, it’s the consumers who will be the winners in this year’s Black Friday battle.