Today was the second time I have seen Seth speak. If you get the chance to see him, I highly recommend it. He’s a mix between a new school marketing thinker and a motivational speaker.
Here are my takeaways from today’s talk.
Seth on Education
Public education isn’t enough. Parents need to provide education that requires thinking about
College is just like high school, but with more binge drinking and debt. Take a year off before college and “experience”
On Getting Stuff Done
The devil doesn’t need an advocate. He’s doing just fine on his own.
If you need to sacrifice perfect to ship, do. Good enough is good enough.
All stakeholders need to give their input at the beginning of a project, not at the end, or you will never ship.
If you want to ship on time, allow thrashing at the beginning only. And then forever hold your peace.
I’ll know it when I see it” that’s lizard bullshit. Get the client to sign off on the brief before you start.
Don’t compromise the edges that matter. Art is edgy
If you don’t ship, you can’t do art. If you don’t do art, you can’t make a difference.
Take a Risk
Take away denialability. Take the risk
Will I get fired for doing something small without getting my bosses permission?
The way to move up the ranks in an organization is by solving problems that aren’t in the manual.
Be generous. Leave a trail. Create connections. Don’t wait to be given “authority.” Take responsibility & risks alike.
Take responsibility even when you have no authority.
On Making A Difference
Google has made it so that everyone is somewhat famous.
If you want a job, the resume is the last way to get the job. Leave a breadcrumb trail online, that’s the real you.
People are genetically wired to organize in groups of 150. (Dunbar’s number). TRIBES. Lead one.
We have been trained not to be wrong or criticized. Those that break the mode will succeed.
We will pay extra for remarkable goods/ services. But when companies race to homogenize, we have no incentive but to go cheap.
It’s better to whisper to customers than yell at strangers!
You can win the race to the bottom – you don’t win when you are more compliant or trying to be cheaper – you win when u solve interesting problems.
In a world where marketers are yelling louder, personal, relevant, anticipated information is welcome.
How many people would miss you if you didn’t show up for an ad?
The Internet is a connection tool, not organized as a commerce machine or promotional engine.
To build a culture of experimentation, publicly fire those who don’t make mistakes
If you don’t start making mistakes, you’re fired.
For the first time, there are no barriers. Go and do it
How do you solve a problem? Blow up the barriers
The people who are making things happen today are doing so without history and credentials
The recession is huge opportunity for us to rethink and do better work.
Rethink what you actually DO all day.
Ad agencies that help you build a tribe are in high demand, not those that want to help you talk to strangers
The dip…when most people quit…is your opportunity to push thru & make a difference & win.
Stop taking notes it’s useless! Kids need to solve interesting problems- we teach them not to think – just take notes
Rather than teach students data easily found on wikipedia, we need to teach our students to solve interesting problems.
The real world doesn’t require #2 pencils or memorizing and regurgitating the next day. We need to blow the way we learn.
Public school was invented to create compliant factory workers.