Integration. Collaboration. Teamwork. Partnership. What do these words really mean in relation to marketing? To me, these things were always “a-duh” of things that should and did take place within any kind of company. But do they really?

I know these skills are particularly difficult for large corporations to be successful at. Many times, there are hundreds of different divisions within a company, each with their own set of goals and objectives. In a perfect world the leaders of the divisions would be talking together to prevent overlap of tasks, research and projects. In reality, that rarely happens. People are either too busy, are working on different deadlines or get involved in office politics; all of which prevent communication and collaboration. How much money is spent by different divisions conducting the same type of work or backpedaling their work because they have unintentionally hindered another division?

Risdall has about 70 employees. We have structured ourselves to have different specialty divisions led by experts in each specialty. Then we have another division that works on tying the different specialties together and ensuring the appropriate divisions are involved; and working together to successfully achieve the client’s goals and objectives. However, I’m curious how other companies conduct internal communications and if they feel they are successful? Is there a better and more cost-effective way ensure integrated marketing efforts?

This entry was posted on Wednesday, July 1st, 2009 at 4:20 pm and is filed under Risdall Integration Group, Risdall Marketing Group, Risdall Online Marketing Group. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.