Great post by Adam Kleinberg at iMedia.

1) Mass collaboration is powering the new economy
Companies are taking advantage of a new collaborative world to foster innovation and grow their enterprises.

2) Constant connectivity in an on-demand world
I’m wired almost every minute of every day and so are your customers and prospects. People expect you as a company to be “on” 24/7.

3) Globalization: Making the world a smaller place
Technology has made geography irrelevant. Businesses around the world are doing business with one another and will continue to do so.

4) Pervasive distrust in big corporations
The impending financial doom this country faced a year ago had a tremendous impact on consumer confidence in America, but even greater damage was done to consumer trust.

5) A global sense of urgency to fix the problems of a modern world
Being green is a minimum standard.

5 marketing megatrends you can’t ignore

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