Another “controversial” twitter story showed up in our streams today. This time, a Marc Jacobs intern decided to rant about how the CEO is a tyrant and working for him is miserable. The intern proceeded to tweet that he/she understands that this could have been a lethal personal branding move, yet does not care because he/she plans to never return to that particular city and it was the last day on the job.
All in all, the tweets got deleted, it was considered to be on brand with Marc Jacobs and in the end, hardly a disaster. Like the Chyrsler scandal, which was public pandaemonium and the Red Cross debacle, which ended up working out well for the brand, this Marc Jacobs twitter meltdown is one of many more to come that may or may not be a big deal.
Read “twitter meltdown” story here.