There are numerous people that we follow on twitter because of their name. Twitter is full of self-proclaimed social media experts that often prove they know their stuff. However, being a social media expert does not necessarily mean you are socially appropriate. I can guarantee that every person follows at least one “expert” who makes social faux pas (cursing, political, gender or racial bias) on their twitter account. The question I must ask here is:
In efforts to not miss something groundbreaking are we filling our streams with messges that go against what we believe, anger us, or simply waste our time?
I think the answer here is different for everyone. I would imagine that some people are strong enough in their convictions that if someone is sharing messages that do not offer benefit, anger them, or waste their time they simply unfollow. However, their are likely more people who put up with the noise to simply not feel left out or miss the next big thing. I personally know that I follow more than one person who doesn’t benefit me in any way (and angers me often), but their messages continue in my stream because of who they are. Would I put up with that from someone who didn’t have the status? Probably not. So the real question here is why is it so much harder to pull the plug on an “expert” than it is any other person?